5 Steps To Build A Personal Brand When You’re An Introvert

5 Steps To Build A Personal Brand When You’re An Introvert - Introvert Whisperer

5 Steps To Build A Personal Brand When You’re An Introvert

 

Building a strong personal brand is vital to excel in your career. But introverts find it difficult because shaking a hand of a stranger or reciting a pitch can be nauseous for them.

 

If you consider yourself as an introvert, you can still build your personal brand successfully. You may think that being an introvert will qualify you as a person who’s shy and dislikes people.

 

But you’re not at all like that. The reason for this is that introverts get their energy from an internal source, like their ideas and thoughts.

 

That said, if mingling makes you feel uncomfortable, you’ll be surprised to know that building a personal brand isn’t just about talking intimately over cocktails because it’s only part of the process.

 

In this post, let’s talk about the many steps that can help you build your personal brand even if you’re an introvert.

 

1. Use the social media

Facebook, Twitter, and Instagram are just three of the many social media sites you can use to build your personal brand. Whether you’re an introvert or an extrovert, social media is appealing.

 

To start building your brand, make sure that your profiles are updated. Highlight your skills and accomplishments.

 

Join groups or chats so you can participate in talks that are relevant to your industry. It’s also a great way for you to connect with other professionals in your field.

 

Share some interesting articles or updates. If you have time, you can write and publish your content.

 

These techniques won’t induce anxiety. And they’re better than to strike up a conversation with a stranger in a networking event. Furthermore, they reinforce your qualifications, and they can keep you visible without having to leave your computer.

 

2. Try to interview others

You may not like to talk a lot, but you sure love to learn. Thus, interviewing others can be an excellent way for you to expand your brand.

 

Because you would want a one-on-one conversation, you can focus on building a professional relationship with people in your industry. By interviewing other people, you don’t have to be in a large audience just to form a solid reputation.

 

You can build a meaningful relationship with the people who matter to you. You can do so by setting up an informal meeting over coffee. Doing so will help you build a stronger brand with the beneficial network than attending networking events that would only end up in endless conversations that are off topic.

 

3. Improve your qualifications

Another way to solidify your brand is to expand your skills and boost your expertise. But introverts will find it a perfect opportunity for them to reflect on their ideas and find some quiet time so they can learn new skills and improve their expertise.

 

You can enroll in an online course, or you can read a book that you’ve meaning to finish. It’s also the best time for you to obtain a certification that you want to get one day.

 

After completing it, post it to your LinkedIn account and update your resume. And if you have a personal website, you can add the new skills or certification you’ve earned.

 

It’s the best way for you to invest in yourself. It can strengthen your qualifications without having to be in a large group of people.

 

4. Have a plan

Introverts are more comfortable when they communicate online, instead of doing it in person. Because personal branding is vital, you must maximize the use of online networks to increase your contacts in a less stressful environment. Now and then you’ll experience being in a large group of strangers.

 

It can be intimidating to think about it, even for introverts. Hence, feeling nervous is perfectly normal, so don’t beat yourself up. But you need to strengthen your personal brand and you have to take advantage of engaging in some conversations to make new connections.

 

To alleviate this situation, you should have a plan before speaking to new people. If there are people in the room that you want to chat with, then you must think ahead about how you’re going to approach them. What is it that you would want to talk with them. There are some conversation starters that you can use during that moment.

 

When you know that you have a plan, you can boost your confidence to ensure that the event is less overwhelming. By focusing on a one-on-one conversation that’s most beneficial to your personal brand, then it’ll be a lot teaser that you’ll forget you’re actually in a room full of people.

 

5. Use your thinking time strategically

As an introvert, you should use your downtime strategically. While your outgoing colleagues are busy chatting with other people after work, you can use that time to be productive by reading journals or plan creatively about your career.

 

Building a personal brand can be tough for introverts. You can try these steps to help you strengthen your network with little anxiety.

 

Author bio

Catrin Cooper is a content manager at real estate startup Rentberry in San Francisco. She loves creating useful articles for tenants and landlords as well as writing about marketing and self-development. In a free time, Catrin enjoys traveling and yoga. 

Brought to you by Dorothy Tannahill-Moran – dedicated to unleashing your professional potential. Introvert Whisperer

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