Can a Job Seeker or a Growing Professional Really Self-Promote without Bragging?
- January 8, 2016
- Career Development, Dealing with Fear, Neuroscience, Office Politics, Problem-Solving
- 2 responses
When the term “Self-Promotion” is said, it usually causes most people to have pictures of loud mouth baggers come to mind. We all know the type. You run away from this type of behavior as quickly as it’s socially acceptable to do so.
The deal is if you don’t self-promote how else will you get a new position? How will you get your next promotion?
Simple answer: You won’t.
The good news is that Self-promotion – authentic Self-Promotion – is way different than the image you may have conjured up. Self-Promotion is subtle and useful but for some reason, we associate extreme versions with it.
It’s time for an attitude check.
Let’s look at the behavior of a Bragger compared to an authentic Self-Promoter:
1- Overuse of self-centered words like “I”,”me”, “mine”. It’s like over
salting your food making it offensive and unsatisfying.
2- Useless information. Often a bragger is telling you things that add nothing
of value to your life or business.
3- Unbalanced. One big problem braggers have been blithering on too long and
don’t know when to stop. They don’t balance what they are saying to
support others or with useful information. Authentic Self-Promoter:
1- Use of inclusive words and statements like: “The project team I managed, completed the project below budget earning us all an award.” Yes, they still understand you managed the project AND got an award but it was inclusive and acknowledged the role of the whole team.
2- Factual information. If something is a fact, it isn’t bragging as long as you pay attention to the next point.
3- Enough. As long as you make your point and move on, your factual information will be enough for your listener to take note of. If they ask you for more information, you’ve hit gold. If they don’t, no issue because it is still impactful and retained for future use.
4- Useful information. If you are astute, you are thinking in terms of what you can share with the other person that is of value to THEM. Braggers lack insight and forethought in this regard. As a job seeker, you should be thinking about what the top 2-3 results you can share that would rock your prospective employers. If you’re looking for a promotion, you should be thinking about updating your executives with examples of work that demonstrate you are operating at the next level.
I hope you have had your attitude adjusted about the importance of Self-Promotion throughout your entire career. We don’t just Self-Promote to get a job and then we’re done until the next job search. We also don’t Self-Promote up to the next promotion and then stop for a few years. Your Self-Promotion should be considered an ongoing activity. It is a critical success skill that you can learn to do well.
Brought to you by Dorothy Tannahill-Moran – dedicated to unleash your professional potential.