How to Manage Your Personal Brand, Today and Tomorrow
You hear so much about your personal brand these days, you know it must be important. But it’s tough to figure out your personal brand, and once you do, it can leave you scratching your head wondering what you do next.
When I think of managing your personal brand, I think in two time frames. The first is immediately and through the next few months. The second is out in the future (a year from now and beyond). Each has its own actions for you to consider.
Things to Do Now
- Incorporate into LinkedIn profile. It doesn’t matter if you’re looking for a job or have your own business; your LinkedIn profile is your personal website and you should ensure it’s well branded all the time. You never know who will be looking at it with a hot opportunity.
- Update your email signature. With the addition of a couple of words, you can turn your email signature into your brand. If you have a small graphic, you could add it or something as simple as a tagline like, “I help ambitious and introverted professionals achieve their potential.”
- Add your tagline to your business card. Keep in mind there are two sides to your business card. If all you have on your card is your title, you’re leaving a lot to the imagination of those reading your card. Make sure you’re telling them what you can do for them. (We’re all selfish.)
- Website. If you do have a website, update it generously throughout with your branding concepts. You want people visiting your site to truly get the drift of what kind of experience you will create and the problems you solve.
- Speak your brand. All it takes is one well-placed word for people to “get it” about your personal brand. You shouldn’t be a walking advertisement. You should, however, help people understand how what you do might be of value to them.
- Behave your brand. You probably already do this, but you want to be consciously aware of your brand and the various ways you can reinforce it.
Things to Do In a Year (and Every Year After)
- Check back on your brand. As we evolve, so does our brand. You may want to progress into a new offering or skill. You should plan to update all of the places you’ve established your brand. Even if you have nothing new to add, your checkpoint in the future will keep it in your awareness.
- Freshen up your printed brand items. Even if all of your information on things like your email signature and website are still valid; they still need a spa treatment at least once a year. There is always room for improvement, and even slight modifications help keep you energized — plus the rest of the world will appreciate new things to read.
Your personal brand has to have your personal time and attention on an ongoing basis in order to truly serve you. Your personal brand is your reputation; it’s what the world comes to know about you. (Click here to tweet this thought.)
What questions do you have about personal branding? Share them in the comments!
Brought to you by Dorothy Tannahill-Moran – dedicated to unleash your professional potential.