Are They Being Promoted Right Over Your Head?
- February 29, 2016
- Personal Branding
- No responses
Don’t you just hate it when you see other people who are less talented and less experienced get the job you should have? Or worse, promoted above you?
It happens a lot-
Does that mean managers and leaders are clueless? (OK,OK I do know some of them are) Usually, that’s not the case.
What has taken place is that you have failed to help the decision makers understand your value to them. You are projecting something to them that is inconsistent with what you know to be great = YOU.
Many people don’t realize that their Personal Brand is out of alignment with their career goals. They do know the symptom and that is very little traction in their career. They go through their professional life frustrated over the lack of advancement.
I’ve been known to say, “Your Personal Brand is Showing” because it is whether or not you realize it. It’s out there communicating things that may not be reflecting what you want it to.
Don’t you want to solve the mystery and start getting the opportunities you know you are worthy of?
Here’s some advice about your Personal Brand:
-You need to become consciously aware of what your Personal Brand is. If you aren’t clear, you need to start seeking objective feedback. It will do you no good to get useless, “make nice” input.
-You must think and observe the Personal Brand of those you aspire to be like professionally. What do they do to reinforce their Brand? Are you doing some of those same things?
-You must start behaving “as-if” before you actually get there. If you want to be the president of the United States, you don’t wait until you are elected to start being presidential. You act in alignment before you arrive or know one will support you.
-People who struggle professionally to achieve their goals – fail to align their Personal Brand with the goal. For you: 1- get clear on your career goal and 2- figure out your gaps and make an action plan.
-Your performance is a huge part of your Personal Brand. Think of it like this: Talk is cheap but actions matter. If you’re a personal trainer that doesn’t work out or focus on fitness,,,you probably won’t get clients.