Not Sure How to Craft Your Personal Brand? Take a Look at These 3 Examples
Personal branding can be a real stumper for many people. It’s hard to look at yourself objectively, especially when it’s to think about your assets. With personal branding, you’re not only thinking about your assets; you’re thinking about what you want to be known for.
I believe a great way to help understand something is to define it by giving good, supportive examples. But before we launch into the examples, let’s recap the definition of personal branding.
Personal branding is essentially what you are known for and what people seek you out for. If you’re the “go-to” person for graphic design, your personal brand is all about graphic design, even if that’s not your job. I once knew a finance analyst who, in his own words, was an “Excel God,” He knew Excel (software) at a depth no one else did. He knew it so well, it was almost his position in his organization,. He not only was the “go-to” person; he was a critical asset to that group because of it.
You can add to that definition what you want to be known for, because your personal brand is also about aligning the image people have of you to where you are headed. You don’t become president without helping people see you (and your personal brand) in that role. (Click here to tweet this thought.)
Now, let’s look at some professionals, their personal brand and what makes them stand out.
Profile #1: Marketing Person With 30+ Years in a Variety of Industries and Company Sizes
Personal brand concepts: “No-limits marketing”; leverages an innovative nature; traditional marketing and online social marketing; no limits to creative marketing solutions. “Practiced hand” that creates solutions by adjusting the solutions to each company’s mission, product, strategy and industry.
Why this person stands out: Many people get nervous about crossing over to other industries, but this person puts it out there as an asset. They’re clear about the range of marketing they can deliver and why they can effectively adjust to each company.
Profile #2: Career Coach, Author and Speaker
Personal brand concepts: Internationally renowned; recognized for advancing the needs of job seekers and enhancing training strategies for career coaches; recognized as the first “motivational” career coach in the US. Works with job seekers, career coaches and job coaches worldwide.
Why this person stands out: The concepts almost jump off of the page with energy. No wonder this person is a top-rated motivational career coach, because they help you understand what they are known for: to get you excited!
Profile #3: Event Planner, Program Coordinator, Project Manager
Personal brand concepts: Master organizer with an eye for detail; meticulously creates and executes special events. “You name it, and I will plan it with confidence and enthusiasm.”
Why this person stands out: This works because you truly understand this person is organized, detailed-oriented and bubbly, all at the same time. You really get the idea that you would enjoy working with this person while they’re pulling together your event.
If you’re unclear about your personal brand, just pay attention to what your coworkers seek you out for. That’s a good place to start. To further develop your understanding, study these examples, even if none of them are exactly what you do. Hopefully, they will help prompt you to “get it” about your brand so you can communicate it clearly to others.
Brought to you by Dorothy Tannahill-Moran – dedicated to unleash your professional potential.