Why You Should Be Using LinkedIn Frequently If You Want To Be Successful
- Guest Author
- November 24, 2017
- No responses
When was the last time you updated your LinkedIn profile?
In all probability, it was when you were either job-searching or looking to fill a position in your company.
If you are amongst the people who log in to LinkedIn only when they are looking for a job, here’s a surprise for you.
LinkedIn is a powerhouse of thought leaders, sales leads, business solutions and networking opportunities. Recruitment solutions form only a part of the plethora of career opportunities that can be explored on LinkedIn.
If you are looking for job-specific tips to optimize your LinkedIn profile, you might find this article on ‘Top 33 Linkedin Profile Tips for Job Seekers In 2017’ handier.
This post focuses on how LinkedIn can do wonders for you in terms of establishing yourself as the most sought-out professional in your industry.
Don’t believe us? Check out how LinkedIn transformed a copywriter into a business leader!
From A Copywriter To A Nationally Acclaimed Author, Speaker, And Entrepreneur
Alexandria Watkins was working as a copywriter when she started using LinkedIn to build a name for herself in the branding industry.
Today, she is a best-selling author and the founder of the renowned branding company ‘Eat My Words’.
Watkin’s publications are ranked in the Top 10 Marketing books and she is a frequent guest speaker at Stanford, P&G, and San Francisco State.
Alexandria credits LinkedIn to help her make this key transition in her career. Check out what she says –
“I thought LinkedIn was a place that people with full-time jobs used to look for new full-time jobs. I’m glad a client told me otherwise.
LinkedIn turned out to be the most important tool for getting my name out there. Building out my personal profile and kicking my networking into high gear helped me connect with some key industry players, which led to me snagging a lot of naming jobs.
Now I was hooked. I started to spend more time on LinkedIn, learn how to use all of the tools available to me. Before I knew it, my network was growing and so was word of mouth about my business.”
Like Alexandria, you too can use LinkedIn to establish yourself in your dream career.
But here’s the catch: LinkedIn has as many as 500 Million active users. How do you make your profile stand out and not get lost in the crowd?
Here’s a definitive guide on creating a powerful profile on LinkedIn:
1. Writing The Perfect Headline & Summary
A powerful Headline & Summary is a formidable combination and a splendid chance at creating an impressive first impression.
Don’t just describe your job title in your headline. Talk about what value you bring to the table.
As far as the summary goes, it must first contain your core area of specialization and professional achievements.
Next, talk about your soft skills to give a multidimensional perspective on your profile.
Pro-Tip: Include Keywords relevant to your industry in the summary.
2. Use A Professional Photo
To build a professional profile, you need to wean yourself off selfies and casual clicks.
Use high-quality formal photos or photos which depict your professional activities.
LinkedIn allows you to put up 9 images per post.Flaunt your accomplishments by putting up a photo of your recent project or a new product, or even a conference that you headed.
3. Personalize Your LinkedIn URL
An unfiltered URL with meaningless numbers and characters gives an unprofessional look at your profile.
If you are looking to build your personal brand, this is a red flag.
A customized URL will go a long way in inducing professionalism and familiarity towards your profile.
4. Follow The Rules Of LinkedIn Networking
Here are the cardinal rules of LinkedIn Networking:
- Don’t make the rookie mistake of accepting connections from & sending connection requests to only known people. Doing so will dissolve the whole point of expanding your professional network.
- Personalize your connection requests. Talk about why you wish to be in a particular person’s network- It could be because you are interested in their work or you need a review or even for collaboration opportunities on the professional front.
- Be generous with endorsements and recommendations. Always take the opportunity to endorse/ recommend deserving people for their competencies.
5. Are You In The Right LinkedIn Networks
If you want to grow as establish yourself in your industry, you need to keep interacting with the thought leaders and fellow professionals in your field of expertise.
You can find your right networking circles through –
- LinkedIn Groups: Join groups related to the industry you are interested in. To know more about finding and joining the right groups, click here.
- LinkedIn Pages: Follow the pages of companies and individuals in your field of interest. There is a chance that you will show up in the suggested connection list of your members who follow similar pages.
6. Use LinkedIn Pulse To Stay Updated About Your Industry
How do you ensure that you are up-to-date with the latest challenges and innovations in your industry?
LinkedIn Pulse is an online news aggregation feed to share self-published content, which will keep you in sync with the latest developments in your line of work.
It is strongly recommended that along with reading the publications, you must self-publish content of your own. It can be an article, blog post or even research and insights.
To know more on how to publish on Pulse, click here
7. Using Boolean Search To Optimize LinkedIn Searches
If you are specifically looking for someone, filtering through thousands of profiles can be very tedious. Boolean search is the perfect antidote for such a situation.
Boolean search operators help you to narrow down your results to exactly what you are looking for on the platform.
While handling searches, the overall order of precedence of the Boolean Operators are:
- Quotes [“”]
- Parentheses [()]
So frame your search keywords accordingly to get the desired results.
8. Smart Way Of Managing Your LinkedIn Updates
Rather than manually managing all your updates, automate your account to save time.
You can use LinkedIn’s Connected App to manage all your notifications seamlessly, without having to invest much time.
You can even try out Third-party apps like Hootsuite & Buffer to automate the process of sharing and publishing your posts.
9. Increase Your Brand Value Through Endorsements
Endorsements are a great way to add credibility to your profile.
Your skills are ranked on LinkedIn on the basis of your endorsements, and your page displays the 12 most recent endorsements on the top.
Make sure to re-order them on the basis of which endorsement will add more value to your profile. Generally, these belong to your boss or colleagues.
10. Call To Action
Overlooking the Call to Action for your profile is a cardinal mistake.
Rather than depending on LinkedIn Messaging to manage your contact queries, it is advisable to have a creative and simple CTA like “I’m always up for a challenge. So, if you have one, contact me at email@example.com”
Implementing the above tips will ensure that your LinkedIn profile creates a great impression and helps you in staying connected to the right networks.
Start implementing them today to become the most sought-out professional in your industry!
Abhyank Srinet holds a Masters in Management degree from ESCP Europe & has an engineering degree with a specialization in Instrumentation & Control.
His interest in the digital landscape motivated him to create an online startup for Masters in Management application consulting (MiM-Essay.com), focused on spreading quality information about the MiM degree & performing application consulting services for clients.
He is the chief consultant of the company and takes care of Business Development and Digital Marketing side of the company. He is very passionate about writing and marketing.
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